Case Study: BOK Financial achieves 43% higher conversions with Horizontal Digital and Sitecore XM Cloud

BOK Financial boosts conversions 43% with Horizontal Digital

BOK Financial, a long-standing financial institution, faced significant challenges with its outdated digital platform, including high maintenance costs, poor site performance, and limited flexibility. This was hindering marketing efforts and the ability to meet rising customer expectations. To address this, BOK Financial partnered with vendor Horizontal Digital to modernize its platform by migrating to Sitecore XM Cloud.

Horizontal Digital implemented a phased migration to a cloud-based, composable architecture, moving nine websites to Sitecore XM Cloud. The solution included building a shared library of reusable components and adding Sitecore Search for improved usability. This resulted in a 43% increase in conversion rates, a 60% reduction in deployment time, and a 100% decrease in infrastructure costs, while dramatically improving site speed.

BOK Financial