Case Study: The International Vitamin Corporation taps into the Australian market with Horizons

How IVC tapped into the Australian market by using Horizons

The International Vitamin Corporation (IVC), a large manufacturer of over-the-counter health supplements, faced challenges expanding into new Asia-Pacific markets during the Covid-19 pandemic. Their strategy required hiring talent quickly and compliantly without the burden of establishing local entities. IVC partnered with Horizons, a global employer of record (EOR), to overcome these hurdles for their entry into the Australian market.

By using Horizons' EOR service, IVC was able to rapidly and compliantly hire a local sales team in Australia without setting up their own company. This solution from Horizons eliminated legal risks, reduced costs compared to entity establishment, and allowed IVC to achieve market entry with greater speed and efficiency. The successful partnership has become a model for IVC's continued global expansion efforts.

The International Vitamin Corporation

Sheng Liang

Human Resource