Case Study: Ad-tech leader Sovrn achieves low-latency, scalable global ad‑serving infrastructure with HorizonIQ

Sovrn Chooses INAP Bare Metal and Network Solutions to Power Leading Ad Technology

Sovrn is an ad-technology company that helps independent publishers grow audiences and monetize content, and it must operate at internet scale where milliseconds and uptime directly affect publisher revenue. Rapidly changing ad ecosystems, strict low‑latency requirements and the need for always-available systems challenged Sovrn to find a flexible, high-performance infrastructure partner.

To meet those needs Sovrn (a customer since 2017) uses INAP’s custom bare-metal hosting and Performance IP across multiple global metros (including NY/NJ, Silicon Valley, Chicago, Amsterdam, with Seattle and Ashburn added in June 2019). INAP’s single‑tenant, API-enabled servers and route‑optimized IP (about 500 million optimizations per day) delivered reliable low-latency performance, scalable capacity, redundant global infrastructure and responsive support, enabling Sovrn to grow and innovate for its customers.

Sovrn

Jesse Demmel

Chief Technology Officer