Case Study: AudienceScience achieves scalable global performance for 1100% ad-transaction growth with HorizonIQ

AudienceScience Supports Global Growth for Brands

AudienceScience, an enterprise advertising technology company, faced rapid global growth as its platform saw an 1100% increase in ad transactions in one year. To keep pace with a growing customer base and ensure consistent campaign performance worldwide, the company needed a scalable, high‑performance infrastructure.

Partnering with INAP, AudienceScience consolidated multiple providers into a global footprint by adding colocation and Performance IP™ (with Managed Internet Route Optimizer™) across Dallas, Seattle, Secaucus, Amsterdam and Singapore, and expanding in Frankfurt and Hong Kong. The result was scalable capacity to handle the traffic surge, faster and highly available big‑data processing, cost‑efficient hardware ownership, and granular, cloud‑like visibility and control via INAP’s customer portal.

AudienceScience