Case Study: Honeycomb humanizes virtual events with Hoppier

How Honeycomb Used Hoppier to Humanize Their Virtual Events

Honeycomb, a platform that helps engineering teams debug, optimize, and understand production systems through observability, needed a better way to make virtual events feel personal and engaging. As in-person events moved online, the company struggled to recreate the intimacy of shared meals and networking, and turned to Hoppier to help incentivize attendance and create a more connected event experience.

Using Hoppier’s virtual credit cards, Honeycomb set up and branded a program, uploaded attendee emails, and sent meal budgets from one place so guests could order from local and national vendors. The Brunch & Learn program became a more coveted invitation, driving higher open rates, click-through rates, and registrations, while also increasing participation and networking during events by using food as a natural icebreaker.

Honeycomb

Sheridan Gaenger

Head of Revenue Marketing