Case Study: BDI achieves 54% higher ABM events ROI with Hoppier

How BDI Increased Their ABM Events ROI by 54% With Hoppier Cards

BDI, an award-winning account-based marketing agency, needed a better way to incentivize attendance at its virtual events. Its manual process for managing Grubhub gift cards and donations was time-intensive, hard to track, and lacked branding for its clients, making it difficult to create a smooth attendee experience.

With Hoppier virtual cards, BDI streamlined event incentives by uploading attendee emails, sending branded cards in bulk, and offering attendees more flexible spending and charity options. Hoppier also let BDI recover unused funds, and the results were strong: ROI increased by 54% on average across 23 events, BDI saved an average of $468 per event, and total savings reached $10,764, with an annual savings forecast of $46,800.

BDI

Steven Etzler

Founder & CEO