Case Study: Senior Planning doubles SQL conversion rate with Hop Online

Senior Planning doubles SQL conversion rate and hits 300% ROAS with Hop Online

The customer, Senior Planning, a senior care planning company, initially worked with vendor Hop Online on a PPC campaign focused on generating high volumes of leads with a low cost per acquisition. Their challenge was that this initial approach was not producing enough high-quality leads that were sales-ready, prompting a need to shift their strategy towards improving lead quality.

Hop Online addressed this by implementing a holistic PPC strategy. This included redefining KPIs to focus on sales-qualified leads (SQLs), enhancing tracking, integrating sales data into Google Ads for value-based bidding, and conducting rigorous A/B testing on landing pages and ad copy. As a result, Hop Online helped Senior Planning double its SQL conversion rate and achieve a 300% return on ad spend (ROAS) within three months.

Senior Planning