Hop Online
22 Case Studies
A Hop Online Case Study
Recruiterflow, a provider of ATS and CRM software for recruiting agencies, struggled to scale its lead generation efforts in a competitive international market. They partnered with Hop Online to identify the right marketing channels to attract qualified leads that would convert, as they had not previously tested social media advertising.
Hop Online implemented a mix of Google Ads, specifically competitor campaigns, and LinkedIn ads using a high-quality lead magnet. This solution resulted in a 400% growth in sales leads over 18 months while maintaining a stable cost per lead. Hop Online's strategy successfully scaled lead volume, with LinkedIn providing a source of cheaper leads to complement the high-quality leads from Google.