Case Study: Rapid7 Doubles Conversions with Hop Online’s Google Ads and Performance Marketing

Rapid7 doubles conversions in under 12 months with Hop Online

Hop Online partnered with Rapid7, a leading cybersecurity solutions provider, to strengthen their digital growth through PPC advertising. The challenge was to increase performance in a fiercely competitive market, where the client's Google Ads account was hindered by tracking errors, an outdated structure, and ineffective messaging.

The solution from Hop Online involved a complete foundation overhaul of the account, followed by optimization and expansion onto Microsoft Advertising. This strategic approach resulted in a 50% increase in return on ad spend from sales accepted opportunities, a 100% increase in high-intent conversions, and a 50% reduction in cost-per-lead.

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