Case Study: Rapid7 boosts LinkedIn engagement with Hop Online

Rapid7 boosts engagement 45% with Hop Online

Rapid7, a global leader in cybersecurity solutions, faced the challenge of navigating the notoriously complex and protracted sales cycles inherent to its industry. With deals involving multiple stakeholders and often taking over a year to close, they needed a marketing strategy that could build awareness, foster trust, and maintain momentum throughout the entire buyer's journey. They partnered with Hop Online to leverage a full-funnel strategy on LinkedIn.

Hop Online implemented a sophisticated, multi-touch LinkedIn strategy across Rapid7's key global markets. This involved top-of-funnel campaigns to build brand awareness, middle-of-funnel efforts to nurture leads with educational content, and bottom-of-funnel retargeting to accelerate deal closures. The results were significant, including a 45% surge in brand engagement, improved lead quality for the sales team, and accelerated closures of high-value deals.

Rapid7