Case Study: Radius Payment Solutions achieves 7x B2B lead growth with Hop Online

Radius Payment Solutions boosts B2B leads 7x with Hop Online

Radius Payment Solutions, a leading European provider of fuel cards and telematics, faced the challenge of modernizing its heavily outbound sales model as traditional methods like cold calling lost effectiveness. Hop Online was engaged to lead a digital transformation.

Hop Online implemented a multilingual inbound marketing strategy, starting with consolidating paid search across seven countries and languages, then adding Facebook Ads and a robust organic SEO content program. This solution generated a 7x increase in B2B leads, growing from 1,000 to over 7,000 leads per week, with digital marketing now accounting for over 80% of total lead volume.

Radius Payment Solutions