Case Study: Menlo Coaching achieves first-page Google rankings and organic lead growth with Hop Online

Menlo Coaching reaches Google's 1st page in 12 months with Hop Online

Menlo Coaching, an MBA admissions consulting firm, faced the challenge of generating high-quality leads solely through organic traffic after a website relaunch. Their website was essentially a blank canvas, ranking only for branded searches and lacking visibility for key industry terms. They partnered with Hop Online for SEO and content strategy services to conquer these trophy keywords and establish a sustainable organic lead generation channel.

Hop Online implemented a comprehensive solution including a technical SEO audit, extensive keyword research, and a content strategy built on a pillar-cluster model. They created detailed pages for individual MBA programs and a master admissions guide. This strategy, supported by Hop Online's research and Menlo Coaching's expert content creation, built topical authority and drove exponential growth. Within 12 months, the vendor helped Menlo Coaching achieve first-page Google rankings for hundreds of terms, resulting in organic traffic driving 82% of all website conversions.

Menlo Coaching