Case Study: JustCall Scales Paid Acquisition and Maintains 3+ LTV:CAC with Hop Online

JustCall drives $1M in new ARR and 10x ad spend growth with Hop Online

JustCall, a SaaS company in the cloud-based telephony space, faced the challenge of scaling with a small team in a hyper-competitive market with limited brand awareness and well-funded competitors. They partnered with Hop Online to scale their paid advertising efforts while maintaining a strict 3.0 LTV:CAC ratio as their key metric.

Hop Online restructured JustCall's paid search accounts, implemented competitor and bottom-of-funnel campaigns, and expanded into paid social before refining the strategy. Through rigorous optimization, keyword tiering, and continuous ad copy testing, they were able to scale effectively. This approach generated $1M in new annual recurring revenue, grew ad spend by 10x in one year, and maintained an LTV:CAC ratio above 3.

JustCall