Case Study: Jersey Watch achieves multi-channel paid growth with Hop Online

Jersey Watch wins first cold Meta customers in 5 months with Hop Online

Jersey Watch, a SaaS platform for youth sports organizations, faced significant challenges with its fragmented paid acquisition stack across Google, Microsoft, and Meta. Each channel had a different structural problem: Google had duplicate conversion tracking and poor bidding, Microsoft was optimizing for conversions without any tracking, and Meta was confined to a costly retargeting-only strategy with no growth potential. They enlisted Hop Online to rebuild their paid growth efforts.

Hop Online implemented a structural overhaul, fixing conversion tracking and rebuilding campaigns from the ground up with sport-specific targeting. On Meta, they introduced prospecting campaigns to reach new audiences. This multi-channel strategy delivered measurable improvement on every platform, resulting in Jersey Watch's first-ever paying customers from cold Meta campaigns and a highly positive client review.

Jersey Watch