Case Study: ITILITE achieves 6x more leads and US market expansion with Hop Online

ITILITE boosts leads 6x and cuts CPA 50% with Hop Online

The customer, ITILITE, a corporate travel and expense management solution provider, faced the challenge of breaking into the US market, where they were struggling to gain traction and achieve their desired lead generation results. They partnered with the vendor, Hop Online, to manage their cost-per-acquisition and penetrate this new market through strategic digital advertising.

Hop Online implemented a strategic PPC campaign that included advanced forecasting, A/B testing of bidding strategies, and restructuring the account for greater efficiency. This solution led to a 6x increase in leads and a 50% decrease in cost-per-acquisition for the US market, all while the marketing budget was increased 7x. This successful expansion contributed to ITILITE securing $29M in Series-C funding.

ITILITE