Case Study: Findem boosts lead generation and lowers CPA with Hop Online’s Google Ads strategy

Findem boosts conversions by 19% with Hop Online

Findem, an innovator in the HR technology space, sought to accelerate its customer acquisition and scale its lead generation efforts efficiently without inflating its cost-per-acquisition. To achieve this, they partnered with Hop Online to implement a data-driven Google Ads strategy.

Hop Online introduced two key initiatives: launching Performance Max campaigns to engage high-intent audiences across Google's network and pivoting from a demo-only focus to promoting valuable lead magnets like downloadable assets. This strategy resulted in a 19% increase in conversion volume and a 23% decrease in cost-per-acquisition, allowing Findem to acquire more high-quality leads for less spend.

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