Case Study: codeSpark Academy achieves triple-digit app growth with Hop Online

codeSpark Academy triples app subscriptions in a year with Hop Online

The customer, codeSpark Academy, a leading kids' coding app, partnered with vendor Hop Online to achieve significant growth. Their challenges included moving beyond a limited channel mix reliant on App Promo Campaigns and Apple Search Ads, adapting to the removal of IDFA for iOS kids apps, expanding to Android and web, and overcoming attribution issues for subscription data.

Hop Online implemented a solution that involved expanding into over 30 international markets, launching new campaigns on Android, and introducing new channels like Facebook, Google Search, and Microsoft Advertising. They optimized existing campaigns with new bidding strategies, translations, and timely creative promos. As a result, codeSpark Academy tripled its app subscriptions, achieved over 20% ROAS, and was acquired by BEGiN in 2021.

codeSpark Academy