Hoopla Marketing
41 Case Studies
A Hoopla Marketing Case Study
Warner Leisure Hotels, a luxury hotel chain, approached Hoopla Marketing to address the challenge of increasing brand awareness and consideration among its target audience of people aged 50-65. The specific goal was to educate this demographic about the brand’s unique selling points and showcase its UK-based holidays as appealing, activity-filled getaways.
Hoopla Marketing's solution involved researching and building authentic relationships with a network of key influencers who had a genuine passion for the brand and an engaged following within the target demographic. The vendor managed a campaign where these influencers created over 100 pieces of content, which was then amplified through social media. The results for Warner Leisure Hotels included over 850,000 impressions and more than 90,300 audience engagements.