Case Study: The Wilhelmina Barns-Graham Trust creates an elegant e-commerce and gallery website with Hookson

The Wilhelmina Barns-Graham Trust builds a 24/7 searchable e-museum with Hookson

The Wilhelmina Barns-Graham Trust required a significant refresh of its multi-functional website to better promote the artist's legacy, publicize its activities, and handle e-commerce. Their challenge was to create a beautiful new online home that would serve as a curated resource for diverse audiences while balancing art with commerce. They partnered with vendor Hookson for a customised e-commerce and website design solution.

Hookson implemented a comprehensive solution featuring a new visual language inspired by the artist's work, an integrated and searchable online collection, and a customised Shopify store for e-commerce. The results included a content-rich yet easy-to-navigate website with an interactive events calendar, a donation facility, and a powerful filtering system for news. The vendor ensured the site provided a best-in-class online gallery and a UX-focused experience, creating the ultimate digital home for the Trust.

The Wilhelmina Barns-Graham Trust