Case Study: The University of Edinburgh achieves a smarter e-commerce store with Hookson and Shopify

The University of Edinburgh streamlines global online sales with Hookson and reaches 300,000+ alumni

The University of Edinburgh needed a new e-commerce solution for its online store, as its existing website could no longer support its growing product range or provide a reliable user experience. The vendor, Hookson, was tasked with creating a new site and implemented the Shopify platform to provide seamless online shopping functionality.

Hookson created a highly customized Shopify theme with unique navigation, an advanced delivery system via the Zapiet app, and a distinct image strategy. This solution allowed the store to continue trading safely during the pandemic with local pickup options and provided a user-friendly experience that boosted sales. The new site also features a strong SEO strategy aimed at a global audience, including the university's large alumni network.

The University of Edinburgh