Case Study: Glory boosts digital engagement with Hookson

Glory boosts PPC with Hookson as new users make up 76% of visitors

Hookson partnered with Glory, a global provider of financial services solutions, to help them launch and promote their hardware and software innovations through digital marketing. The challenge was to help Glory stand apart in a crowded market by creating compelling digital content that could effectively communicate their complex offerings to diverse audiences including banks, retailers, and leisure sector players.

The solution implemented by Hookson included producing a suite of online films using motion graphics, animation, and live-action, alongside developing strong creative themes, product naming, targeted messaging, and a Google Ads strategy. As a result, Hookson's campaigns drove significant new visitor traffic, with one PPC campaign attracting 76% brand-new users and increasing Glory's impression share while a major competitor's share declined. The work successfully positioned Glory as a leader in its field.

Glory