Case Study: Friend MTS achieves a stronger digital brand and streamlined UX with Hookson

Friend MTS makes key information reachable in 2 clicks with Hookson

Friend MTS, a provider of content protection services for broadcasters and pay-TV operators, required a complete update to its branding and website. The company engaged the vendor Hookson to develop a new digital brand that would better communicate its core values of innovation, trust, and quality to its technology-focused audience.

Hookson created a new brand identity rooted in innovation, including a fingerprint-inspired logo, and applied it across a newly designed WordPress website. The solution featured a refined user experience with intuitive navigation, a custom icon set, and a bold image strategy to enhance stand-out. The new unified branding was also extended beyond the digital space to physical elements like signage and uniforms, ensuring alignment across the entire organization.

Friend MTS