Case Study: Freeman’s and Lyon & Turnbull expand global reach with Hookson’s digital strategy

Freeman's and Lyon & Turnbull boost annual combined page views to 5.5M with Hookson

Freeman's and Lyon & Turnbull, two of the world's oldest auction houses, required a digital strategy to unite their online presence, reach new global markets, and increase registrations and bids. They partnered with the vendor Hookson to create new, multi-language websites and integrate with a leading online bidding platform to achieve these goals.

Hookson designed and developed two complementary, sophisticated websites with a uniform design to present a united offering. The solution included robust SEO, integration with the Invaluable online marketplace, and a dedicated Chinese-language site to serve a key international audience. This strategy resulted in a 58% increase in users, a 48% increase in mobile traffic, and 5.5 million annual combined page views for the client.

Freeman's and Lyon & Turnbull