Case Study: Edinburgh Asset Finance achieves a luxury website refresh and SEO growth with Hookson

Edinburgh Asset Finance boosts conversions 15% with Hookson

Edinburgh Asset Finance, a UK-based provider of secured loans against luxury assets, needed to refresh its website and Google Ads strategy to stand apart from traditional pawnbrokers and appeal to its discerning clientele. They engaged vendor Hookson to create an SEO-optimised WordPress site that would better convey their brand's luxury essence and overcome industry stigma.

Hookson implemented a new website design with elegant imagery and clear calls-to-action, alongside a refined Google Ads campaign that utilized negative keywords and a new bidding strategy. This solution led to a 79% increase in page views and a 71% increase in pages per session. Most significantly, Hookson's efforts secured a first-page Google ranking for the company and their optimized ads campaign delivered Edinburgh Asset Finance's highest number of new customers in January 2024.

Edinburgh Asset Finance