Case Study: American Ancestors launches 10 Million Names digital experience with Hookson

American Ancestors launches 10 Million Names with Hookson, driving 68% of visits from organic search

Hookson partnered with American Ancestors to address the challenge of creating a comprehensive digital strategy and user-friendly website for the 10 Million Names project. This ambitious genealogy initiative aims to reconnect African Americans with the stories of their ancestors who were enslaved, a task made difficult by historical data that was often unrecorded or obscured.

The solution involved Hookson leveraging a Drupal multisite platform to build a highly interactive flagship website. This included a unique brand identity, a powerful educational timeline map, and a tailored user journey to maximize engagement and conversions. The high-profile launch generated significant media attention, and the site's SEO optimization was rewarded with 68% of visitors arriving via organic Google searches, well above the industry average. Hookson's work provided a vital resource for gathering family history data and telling these important stories.

American Ancestors