Case Study: Priceline evolves ad spending and boosts product education with Hook

Priceline creates animated travel deal campaigns with Hook, producing 100+ short-format videos

The customer Priceline sought to evolve their advertising strategy to better articulate the impressive algorithmic tools their app uses to create travel deals. Their challenge was to communicate this complex, technological magic in an approachable way to an audience of everyday travelers, moving beyond their typical celebrity-focused ad format. They partnered with the vendor Hook on a creative campaign.

Hook developed a solution involving animated short-format videos designed to dazzle potential travelers with a sense of technological mastery. This product-education focused approach successfully drove awareness for Priceline. The solution proved more efficient to produce than their previous ad format and earned high markers for its performance.

Priceline