Case Study: Mailchimp expands beyond email marketing with Hook

Mailchimp creates 100+ campaign assets and boosts Smart Platform usage with Hook

The customer, Mailchimp, faced the challenge of being perceived solely as an email marketing company despite having developed a versatile all-in-one smart marketing platform. To shift this perception and educate small businesses about its broader capabilities, Mailchimp partnered with the vendor, Hook.

Hook developed a digital brand campaign featuring UI storytelling through a series of sequential short-format pre-roll videos, social videos, and display media. This solution served to build brand awareness and demonstrate Mailchimp's new features. As a result, Mailchimp experienced a significant and measurable increase in usage of its All-in-One Marketing Platform following the campaign's launch. The success led to an ongoing multi-year partnership with Hook for continued content production.

Mailchimp