Case Study: Google Photos builds an authentic image library and refreshed website with Hook

Google creates 2,000+ authentic Photos assets with Hook

The team at Google Photos was frustrated with the limitations of existing stock photography and approached Hook to create a new library of brand images. Their challenge was to produce marketing assets that prioritized diversity and authenticity to better represent their users and support their marketing efforts.

Hook designed and produced an inclusive photoshoot, casting real families instead of actors to capture genuine moments. This resulted in a library of over 2,000 authentic images. Additionally, Hook led the redesign of the Google Photos marketing website, implementing a new narrative-driven design and animations. The solution provided by Hook created a core asset library that is now used across all of Google Photos' marketing channels.

Google