Case Study: Fanatics scales social asset production with Hook

Fanatics produces 1,200+ assets per week with Hook

Hook partnered with Fanatics, a major sports retailer, to scale its creative production for social and email promotions surrounding major sporting events. The challenge was to produce thousands of customized marketing assets within extremely tight timelines to keep up with the never-ending sports calendar.

To solve this, Hook developed efficient production systems, including a custom QA tool and plugins for Figma and After Effects that automated the process of tailoring designs for different teams. This solution allowed them to produce over 1,200 assets per week during peak seasons. By automating the most repetitive tasks, Hook gave its designers more time to focus on creative polish, resulting in scroll-stopping, high-quality motion graphics for Fanatics.

Fanatics