Case Study: Alena builds a distinctive mental health brand with Hook

Alena secures $2.7M seed funding after brand launch with Hook

Hook helped Alena, a mental health startup with an app that combines neuroscience and psychology, to develop a coherent and original brand identity after it had just decided on a new name.

The solution involved remote brand discovery workshops that defined a "Brilliant Peer" persona, leading to a full visual identity including a distinctive logo, a warm salmon color palette, and thoughtful typography. Following the launch of the new brand, Hook's work contributed to Alena securing $2.7 million in seed funding to support the release of its first product.

Alena