Case Study: Genz-Ryan achieves 743 qualified organic leads with Hook Agency

Genz-Ryan drives 743 qualified organic leads with Hook Agency

Genz-Ryan, an HVAC company based in Burnsville, MN, partnered with Hook Agency to address a challenge with its organic search performance. Despite having a strong brand presence, the company's website was not generating enough qualified leads to meet its demand. Hook Agency was engaged to modernize the site and improve its search visibility.

Hook Agency rebuilt the website's technical foundation to improve its speed and structure, then implemented a comprehensive strategy involving SEO, content optimization, and link building. The solution also included optimizations for emerging AI-driven search results. This approach delivered consistent, scalable growth for Genz-Ryan, resulting in 743 qualified organic leads and a 44% increase in local first-page keyword rankings.

Genz-Ryan