Case Study: Badgerland Exteriors achieves predictable, qualified roofing leads with Hook Agency

Badgerland Exteriors lowers cost per conversion to $143 with Hook Agency

Badgerland Exteriors, a roofing company, partnered with Hook Agency to gain control over its paid advertising strategy. The customer was frustrated with previous agencies that refused to deliver the high-quality design they wanted and were struggling with inefficient campaigns that wasted budget on low-intent searches and lacked a clear strategy for seasonality.

Hook Agency rebuilt the campaign structure by separating solar and roofing services and implementing a disciplined keyword strategy to control costs. They designed brand-aligned ads and landing pages optimized for conversion. The solution delivered by Hook Agency resulted in a predictable $143 cost per conversion, a steady flow of marketing-qualified leads, and an average cost per qualified lead of $291.

Badgerland Exteriors