Case Study: Team Kentucky boosts tourism in the Kentucky Americana Triangle with Hoodzpah’s brand identity and guidebook

Team Kentucky creates a 25-illustration tourism brand with Hoodzpah

Team Kentucky, Kentucky's governmental wing for promoting economic growth, faced the challenge of increasing tourism in the state's lesser-known Western and Central region. To brand this area and create a tourism guide and website, they worked with the vendor Hoodzpah for art direction and creative execution.

Hoodzpah developed a comprehensive brand identity for the newly-dubbed Kentucky Americana Triangle. The solution included a custom logo, a retro-inspired color palette, a full illustration system, and the design of a guide book and marketing collateral. The resulting visual identity successfully captured the region's authentic charm, creating an inviting and vibrant system that was featured in industry publications.

Team Kentucky