Case Study: Sacramento Kings create a standout California Classic brand identity with Hoodzpah

Sacramento Kings launch California Classic brand identity in July 2024 with Hoodzpah

The Sacramento Kings, an NBA team, required a brand identity for their California Classic NBA Summer League event. They engaged the creative agency Hoodzpah to design a logo system and supporting graphics for this beloved summer league, which was expanding to a second location in San Francisco.

Hoodzpah delivered a comprehensive brand identity system including logos, a poster, and secondary marks for merchandise. The solution was successfully implemented across a wide array of applications, from broadcast graphics and on-court apparel to the jumbotron and event swag. The vendor, Hoodzpah, provided the assets that the Kings' creative team then animated and applied extensively, resulting in a vibrant and cohesive visual identity for the 2024 event.

Sacramento Kings