Case Study: L.A. Material builds a sun-drenched visual identity with Hoodzpah

L.A. Material launches a sun-drenched visual identity with Hoodzpah in 2 weeks

L.A. Material, a new Los Angeles-focused digital media outlet founded by veteran journalists and editors, required a visual identity to match its mission of making the city legible. They engaged the brand studio Hoodzpah to develop a strategy and create a core visual identity system that would help them stand out in a competitive landscape.

Hoodzpah designed a sun-drenched and gritty visual identity for L.A. Material, which included a custom bold wordmark, a distinctive color palette, and a coyote mascot. The solution extended to brand guidelines, podcast artwork, and social media templates, giving the media company a memorable and iconic visual presence. The work by Hoodzpah successfully provided L.A. Material with the tools to establish a strong and differentiated brand.

L.A. Material