Case Study: Tapjoy achieves faster endpoint migrations and real-time confidence with Honeycomb

Faster Time to Confidence with Observability

Tapjoy, a mobile engagement and monetization platform, needed better visibility into endpoint migrations across its monolithic Rails app and many high-volume 3rd-party attribution partners. With SDKs embedded in over 15,000 mobile apps and reach to more than 520 million active users per month, Tapjoy needed a way to monitor cutovers in real time and investigate issues quickly across high-cardinality fields like unique customer app IDs.

Using Honeycomb’s observability platform, Tapjoy gained immediate insight into migration behavior and could quickly trace spikes in errors to specific partners, integrations, or apps. Honeycomb helped Tapjoy reduce endpoint migration time from 2–3 days to a few hours or less, saving time and effort for both Tapjoy and its partners while giving engineers confidence to cut over traffic much faster.

Tapjoy

Dan Kleiman

Engineer