Case Study: Jenna Kutcher achieves streamlined workflows and automated client management with HoneyBook

The ONE Thing You Need Before The New Year

HoneyBook is a client-management platform for creative entrepreneurs. In a guest post, photographer Jenna Kutcher describes being burned out by time-consuming manual tasks—personalized emails, mailed invoices, paper contracts and a mile-long to‑do list—while racing to make last-minute year‑end purchases and business write‑offs without being ready to hire an assistant.

She implemented HoneyBook to centralize workflows, contracts, invoices, payments and client pipelines, moving everything online and automating routine communication. The result: daily use of a streamlined system that freed her to focus on creative work, made her business more organized and sustainable, and delivered both time savings and the financial benefits of year‑end deductions.

Jenna Kutcher