Case Study: Kit Gray Illustration achieves streamlined commissions and client communication with HoneyBook

The Business of Being an Artist: Kit Gray Shares Her Must-Have Tools

Kit Gray Illustration is a Fort Collins–based fine‑art studio specializing in realistic wildlife and custom pet portraits run by self‑taught artist Kit Gray. Because Kit works part‑time while managing chronic illness and handles most custom commissions personally, she faced challenges keeping contracts, client communications, and project details organized without a scalable system.

Kit adopted HoneyBook to centralize contracts, send client questionnaires, and track email conversations, letting her capture client preferences and project history in one place. The platform streamlined her intake and contract process, reduced follow‑up friction despite her limited hours and memory concerns, and supported steady referral-driven growth — helping her sell custom portraits, cards, and limited‑edition prints and earn placement in HoneyBook’s holiday gift guide.

Kit Gray Illustration

Kit Gray

Artist and Illustrator