HoneyBook
65 Case Studies
A HoneyBook Case Study
Stefani Jessica Studio, founded by website designer and developer Stefani Lefler, launched after Stefani survived major health setbacks and lost her job—prompting a career pivot to pursue a long-held passion for web design. Her challenge was turning that passion into a sustainable business: attracting higher-paying clients, demonstrating expertise, and keeping projects and inquiries organized without getting lost in spreadsheets.
Stefani solved this by building bespoke Showit websites and partnering with copywriters, photographers, and brand designers, while using blogging to educate prospects and establish authority. She also relies on HoneyBook’s reports, projects timeline and inquiry archive to track bookings and optimize marketing; the results include faster client trust and inquiries, streamlined operations, and a mentor client who grew her email list, Instagram and income significantly within the first month.
Stefani Lefler
Website Designer and Developer