Case Study: Mark Dickinson Photography achieves more bookings and saves 4+ hours/week with HoneyBook

Mark Dickinson Photography - Customer Case Study

Mark Dickinson, a former police motor officer turned full‑time wedding photographer and HoneyBook member, faced a major challenge when the recession threatened his growing business. He needed to reposition his brand to attract higher‑end clients, justify higher prices, and solve frequent on‑site problems—like safely hanging wedding dresses for editorial shots—without losing bookings.

Dickinson revamped his website and packages, raised prices strategically by creating value and urgency, and invented the Wedding Hanger to solve dress‑hanging headaches. He also adopted HoneyBook for invoicing, contracts, and automated follow‑ups, which recovered bookings and saved his team 4+ hours a week. The combined changes led to sustained growth (a successful 10+ year run), higher income, improved quality of life, and smoother operations.

Mark Dickinson Photography

Mark Dickinson

Photographer