Case Study: KolorPHX Photographic Co. achieves automated, scalable client outreach (2,500 emails in 3 weeks) with HoneyBook

KolorPHX Photographic CO - Customer Case Study

Jeff Watkins is the founder of KolorPHX Photographic Co. in Phoenix and a HoneyBook member who went from working 90+ hour weeks as a chef to launching a photography business with just $4.33 and a $50 camera. His biggest early challenge was the financial and operational side of running a business—staying organized and controlling cash flow while trying to grow.

By using HoneyBook workflows to automate client communications and marketing, Jeff was able to send over 2,500 emails in three weeks (10 emails to 250+ leads) without losing a personal touch. The automation streamlined operations, scaled his outreach, and freed him to teach, run retreats, and focus on growing his business.

KolorPHX Photographic CO

Jeff Watkins

Photographer and Educator