HoneyBook
65 Case Studies
A HoneyBook Case Study
Wildship Studio is an illustrated stationery and goods shop founded in 2013 by BreeAnn Veenstra. After years of freelancing, BreeAnn reached the five‑year mark — a milestone that proved stability was possible — but early on she struggled with fear and uncertainty, inconsistent marketing, and the logistics of managing custom projects and contracts.
She leaned on a creative community (The Rising Tide Society) for confidence and adopted HoneyBook to streamline contracts and project tracking, while selling direct at craft fairs and using Wholesale in a Box to land retail accounts. The result: steady growth, increased wholesale placements, a product featured in a gift guide, and the ability for BreeAnn to leave her day job and run Wildship Studio full time.
BreeAnn Veenstra
Founder