Case Study: December Oak achieves 80% booking conversion and saves 2+ hours/week with HoneyBook

How Website Designer Stefani Used HoneyBook to Stop Getting Ghosted & Start Booking FAST

Website designer Stefani Lofler of December Oak was frustrated by strong consultation calls that didn’t convert—prospects often went quiet after long email back-and-forth while she used 17Hats, costing momentum and time. Booking required multiple reminders and felt inefficient, leaving her business with a low conversion rate despite good leads.

Stefani switched to HoneyBook, building reusable Templates and sending integrated Proposals (services + contract + invoice) within 15 minutes of calls, and using the Pipeline and Payments tools to track clients. Within eight months her conversion jumped from 50% to 80% and she saved over 2 hours a week on admin, while faster, more professional proposals led to quicker bookings.

December Oak

Stefani Lefler

December Oak