Case Study: Chasing Linen achieves 3x sales growth with HoneyBook

How Watercolor Artist Dianuh Aerin Tripled Sales with Her Live Painting Service

Watercolor artist Dianah Aerin founded Chasing Linen in 2013 and grew it into a Long Beach design agency known for custom artwork and live painting at events for clients like Google, Nordstrom and celebrity gigs. In 2016 a new live-painting service caused bookings and sales to triple, overwhelming her systems and inbox and forcing a choice between turning work away or scaling up while avoiding burnout.

Dianah hired artists and a manager, refined a repeatable backend for live events, and adopted HoneyBook CRM (plus tools like Asana and G Suite) to automate workflows, deliver consistent client experiences, and delegate client-facing tasks. The result: sustained growth with live painting as the company’s main service, streamlined operations that freed her from the inbox, a larger team to meet demand, and the ability to take planned time off without slowing the business.

Chasing Linen

Dianuh Aerin

Artist