Case Study: Floret & Foliage achieves faster bookings and higher-value sales with HoneyBook

How this florist scaled up her business reputation, pricing, and more

Allison Lunde, owner of Floret & Foliage, needed a more scalable way to manage growing leads and a client booking process that better reflected her brand. As her business expanded, she was juggling multiple tools for mood boards, contracts, and invoices, which slowed communication and made it harder to book clients efficiently. HoneyBook helped her simplify and professionalize the process with Smart Files and templates.

Using HoneyBook, Floret & Foliage combined proposals, contracts, payments, intake forms, and mood boards into one seamless workflow. The result was a faster, more polished client experience that helped Allison book clients more quickly, increase pricing, and win higher-end work. HoneyBook also delivered measurable impact: 75% of clients booked immediately and more than $100,000 was booked through Smart Files.

Floret & Foliage

Allison Lunde

Floret & Foliage