Case Study: Career Maven Consulting grows bookings 12–15× and connects with more clients with HoneyBook gift cards

How This Career Coach Used Gift Cards to Connect With More Clients

Tiffany of Career Maven Consulting is a career coach and talent development consultant who helps clients land jobs and companies retain top talent through 1:1 coaching, career branding, and workshops. She needed a scalable, low-friction way for people to connect with her services and to make it easy for others to gift coaching to friends, family, or colleagues.

Tiffany launched a HoneyBook gift card for a quick résumé review, creating clear product copy, a purchaser questionnaire, a follow-up email template, and a workflow that onboarded recipients as clients in HoneyBook. The gift card increased accessibility, served as an effective intro to longer 1:1 engagements, streamlined operations and client UX, and helped her scale bookings (growing them 12–15×) while generating testimonials and referrals.

Career Maven Consulting

Tiffany

Career Coach and Talent Development Consultant