Case Study: John Branch IV Photography achieves organized growth from 2 to 20+ clients with HoneyBook

How John Branch Keeps His Growing Business Organized

John Branch IV is a wedding photographer who recently left his day job to run his business full time. As he grew from a few clients to more than 10, fragmented email threads and scattered information made it hard to keep up with bookings, communications, and deadlines.

By adopting HoneyBook as his CRM he centralized messaging, payments, and project details and relied on automated Workflows to send planning emails and reminders (for example, a 30‑day pre‑wedding email). That automation—combined with integrations like Zapier—let him scale smoothly to 20+ weddings a year, save time, and reduce the mental load of running his business.

John Branch IV Photography

John Branch

John Branch IV Photography