Case Study: Posh Peony achieves 50% time savings and focuses on ideal clients with HoneyBook

How I Stopped Chasing Every Lead to Focus on Ideal Clients (& Saved Half My Time)

Posh Peony, founded by Cristina Barragan, grew from a mom-and-pop side project into a full-service floral and event business—but it struggled under manual processes, missed steps, and constant lead-chasing. With two young children at home, Cristina needed structure and time back to balance family life while maintaining a premium client experience.

By adding HoneyBook contact forms, automated workflows, brochures, questionnaires and integrated proposals, Posh Peony automated lead vetting, client onboarding and upsell sequences. The result: roughly 50% of day-to-day work automated, a ~25% increase in leads, fewer dead-end inquiries, higher-ticket upsells and a consistently elevated client experience—allowing Cristina to spend more time with family while growing revenue and happiness.

Posh Peony

Cristina Barragan

Founder & Chief Creative Officer