Case Study: Charity Maurer Photography achieves premium pricing — scaling per-wedding rates from $2,500 to $15,000 with HoneyBook

How I Scaled My Business from $2500 Per Wedding to Upwards of $15K

A boutique wedding photographer needed to stop trading time for money: with only 10–12 weddings a year and new family commitments, she wanted to break into the luxury market and raise prices from $2,500 per wedding to rates that reflected the value she delivered. The challenge was repositioning her business so high-end clients would perceive and pay premium prices without increasing volume.

She solved it by intentionally refining three pillars—brand, client experience, and pricing—curating a timeless visual portfolio that showcased luxury details, delivering Nordstrom-level service (including a dedicated non-shooting assistant), and aligning price with perceived value. HoneyBook powered the transition with streamlined contracts, invoicing, autopay and automated workflows to anticipate client needs. The result: she moved to consistent $5K+ bookings within a year and now commands up to $15K per wedding while keeping a low, manageable schedule.

Charity Maurer Photography

Charity Maurer

Owner