Case Study: J² Entertainment achieves sustained 40% annual growth over four years with HoneyBook

How DJ J-Smoov Grew His Business by 40% Annually for the Past 4 Years

J‑Smoov Entertainment, co‑owned by DJ Johnathon Allen and MC Jay “On the Mic” Grimes in Decatur, GA, is a full‑service DJ and entertainment company serving weddings, corporate events, proms and private parties. After leaving a corporate job to go full time, the pair faced the challenge of scaling operations, converting more leads, and balancing rapid growth with family time and service quality.

They diversified offerings (lighting, photo booths, videography), went wireless, invested in marketing and training, and sped up lead response using HoneyBook brochures to deliver polished, fast proposals. By hiring the right team and systems, they increased bookings and client conversions—achieving roughly 40% year‑over‑year growth for several years, averaging 25+ weddings a year, landing major corporate clients and industry recognition.

J² Entertainment

Johnathon Allen

Co-Owner